Framed portrait of a person with 'I Believe In Myself' text on a textured background

Hello

My name is Karen and I'm a mum to two grown-up daughters and Nanna to my grandson. I am also the the founder of Affirmations and Gratitudes. I live in The West Midlands with my two dogs; Rory and Ozzie

woman sat at a table writing in a journal

My Background

​​​​​​I have 18 years of experience as a Midwife and Specialist Community Public Health Nurse, so I bring plenty of experience supporting individuals and families impacted by mental health challenges.

scrabble tiles spelling out - Mental Health Matters on a black background

Emotional Wellbeing

In today’s fast-paced world, the rise in stress-related illness is undeniable. With adult and children’s mental health services stretched thin, many are left seeking comfort and support through alternative means.​

coloured pencils and pencil sharpenings on pale background

My Journey

Throughout my life I have faced my own emotional struggles and found healing in mindful hobbies like design, adult colouring, and crochet; activities that offer quiet reflection and a gentle escape.​

picture of a shower room with post-it note saying Youre doing the best you can

The Idea

I started writing quotes that resonated with me on sticky notes and placing them around the house. While simple, this practice became a lifeline—but keeping the notes in place was a challenge. I searched for affirmation products online, only to find options that felt too bright, too basic, or aimed at younger audiences.​ So I began to create my own

Colorful floral and leaf pattern with intricate details

The Beginning

Using my design skills, I crafted a colouring book filled with intricate pages of mandalas, flowers, butterflies, each paired with an inspirational quote or positive affirmation on the reverse.

This fusion of creativity and mindfulness became the foundation for Affirmations and Gratitudes

Positive Affirmation Cuban Chain 3D Bar Necklace - Affirmations and Gratitudes

Today

Today, Affirmations and Gratitudes offers thoughtfully designed stationery and gifts that inspire calm, self-belief, and emotional wellness rooted in sustainability and shaped by lived experience.​

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hands forming a heart shape with green leaves in the background

Our Commitment

We are committed to reducing our environmental footprint. By producing our products only after an order is placed, we ensure a more sustainable process. We prioritise the use of organic and recycled materials, allowing us to offer durable and eco-friendly products that you can feel good about. Join us in making a positive impact on the planet!

Perfect Moment Frosted Jar Scented Candle with Lid (6oz) - Affirmations and Gratitudes

Our Mission

At Affirmations and Gratitudes, we are dedicated to enhancing your daily lived experiences through thoughtfully designed products that embodies self-love and mindfulness. Founded in 2025 by Karen in Birmingham, our mission is to provide products that not only serve a functional purpose but also inspire a deeper connection to oneself.

Each piece is crafted to encourage a daily practice of self-care, transforming routine moments into opportunities for reflection and gratitude. We believe that self-love is not merely a concept but a practice that can be cultivated through intentional actions. Our products are designed to serve as daily affirmations, reinforcing the importance of self-worth and mindfulness in everyday life. As we continue to grow, we remain committed to our founding principles, ensuring that each item we offer contributes to a more empowered and grateful community.